Identity Design

One Voice

One Vision

The Des Moines Pride Center and Human Inspiration Works LLC needed a flexible identity that would express their mission and provide options for their day-long summit.

Mission

To connect the LGBTQI+ ally community in Iowa with a unified voice and forward vision.

Early Sketches

After an in-depth discussion about their event, we focused on what they could deliver to the public (value proposition), what sets them apart from other organizations (brand statement), and the personality behind their event (brand characteristics). This set the foundation for typography, color palletes, and sketching concepts for their mark.

Final Mark

Identity in Action

The brand guide was completed and handed off to OVOV. They applied the identity to all collateral, print and digital.