pride sports league
The Pride Sports League of Central Iowa needed a flexible identity in line with their updated mission.
Mission
The Pride Sports League of Central Iowa (PSL) promotes athletic skill, health, and sportsmanship through an opportunity to play both recreational and competitive sports. A safe and non-threatening environment provided by our league strengthens the LGBTA community by encouraging friendships and social connections.
The primary goal of the league is for every game to be a positive experience for everyone regardless of skill level. All participants are committed to play fairly, have respect for others, and grow as a player.
Initial ideas
Taking into account their main sports offering (softball) and their mission, a few ideas immediately came to mind that connected to the community (softball, at large), nostalgia (70’s+80’s recreational sports typography), and sporting events (Olympics).
After a few minor refinements, the final mark is friendly, energetic, and clearly communicates sports.
Flexibility
Reformatting the basic elements (color, typography) of the logo and the ability to use it in one color maintains the identity standards and gives the PSL flexibility when needed.
Identity Applied
Reformatting the basic elements (color, typography) of the logo and the ability to use it in one color maintains the identity standards and gives the PSL flexibility as needed.
